消费心理学
Division 23 - Society for Consumer Psychology is concerned with fostering scientific research, development, and practice in the field. The Division is concerned with those aspects of individual and social psychology demonstrated by people as consumers of goods and services. Division 23 represents psychologists and other consumer researchers working in the fields of profit and nonprofit marketing, advertising, communications, consumer behavior, and related areas. Division members receive the quarterly publication Journal of Consumer Psychology. The Division also offers its members a significant discount on the Journal of Consumer Research and Psychology and Marketing, and hosts an annual spring mini-conference. http://www.myscp.org/
主题标签:心理学 心理 弗洛伊德 精神分析 无意识 情感
主题标签:心理学 市场营销
主题标签:消费者信心 调查制度 心理学 情绪 心理