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ATTITUDES, VALUES, AND BELIEFS
by
Brian David Phillips
Picture This . . .
You and a friend went to a fast food restaurant. Your friend said she would rather not have a cola because she "doesn't like the taste."
Two days later, you see her walking down the street, drinking a cola, and wearing a T-shirt with a picture of her favorite actor drinking a cola.
What do you think accounts for your friend changing her mind.
A. She is merely following the fad of the day.
B. She likes the actor, so she likes cola.