Carl Iver Hovland was born in Chicago on June 12, 1912,
to two Lutherans of Scandinavian descent who, unlike Carl,
both survived into their nineties-Ole C. Hovland (1871-
1967) and wife Augusta Anderson Hovland (1876-1970).
Carl's younger brother Warren described both parents as
"deeply religious." Augusta had immigrated alone from
Sweden at the age of twelve, and had never had any fur-
ther formal education. Ole had grown up on the Minne-
sota farm of his immigrant parents-Iver Christenson
Hovland, who had been a shoemaker in Norway, and Marit
Olsen Schjeie, whom Carl's older brother Roger described
as "a sharp, quick-witted Norwegian lady, proud of her ten
children." Carl's father Ole left the family's Minnesota farm
to become an electrical engineer and inventor in Chicago.
The traits for which Ole is commended in an article in the
Bulletin of Automatic Telephone Engineers are similar to those
that everyone came to admire in his son Carl. One of
Carl's two brothers (long-lived like their parents), Roger
(1907-94, six years older than Carl) followed his father into
an engineering career, and C. Warren (born 1918, six years
younger than Carl) became a professor of philosophy and
religion and chair of the Department of Religious Studies
at Oregon State University, where a building is named